David Dew Mallick
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JB Connect Ltd. · Software Engineer · Oct 2024 - Present

BridgeBooks System

An AI-driven SEO platform for article generation, backlink acquisition, and contact automation.

Results

article-generation failure rate
5%
Reached within three weeks of moving generation from AWS Lambda to containers.
lower model API costs
95%
Achieved by reworking how the platform used AI model APIs.
page-load improvement
70%
Achieved through targeted SQL query tuning.

The work

Built the AI article generation module from scratch with two teammates over eight weeks.

The generation workload moved from AWS Lambda to containerized deployment. The failure rate reached 5% within three weeks of the change.

Cost and performance

Reworking model API usage reduced generation costs by 95%. SQL query tuning improved page load times by 70%.

Systems around generation

Content and discovery

  • Built a keyword acquisition system that supplies real-time SEO keywords through layered filtering.
  • Added WordPress direct publishing and extended the platform to support additional CMS integrations.
  • Built an image-generation pipeline producing article images in under 40 seconds.
  • Developed a Japanese-to-English translation pipeline for article content.

Platform operations

  • Implemented credit-based billing with usage tracking across platform services.
  • Rebuilt CSV import and export queue jobs around file storage and automatic cleanup to reduce server memory use.
  • Built backlink workflows that gather links from third-party services, monitor email replies, and handle inbound responses with AWS Route 53.